Palic Tourist Complex is located on the north of Vojvodina, south from Palic settlement. It is about 7 kms southeast from the City of Subotica.
Subotica lies along the E-75 international transit highway with two border crossings between Serbia and Hungary in the neighbourhood (Horgos and Kelebija).
Geomorphologically, the area can be classified as a plain, stretching along a large plateau with an average height of 20 metres. Due to these conditions, this area has a special agricultural significance.
As to its climate, the area is characterised by continental climate (openness towards the Great Plain) with cold winters and hot summers and an annual mean temperature of 10,7 oC.
Historically, Palic was established in 1845 as a resort and bath and became known as a fashionable holiday destination. The Grand Parks is a significant heritage of the settlement’s long history with its unique atmosphere and appealingly landscaped green areas (park-forest) and specific art nouveau architecture.
Palic Park of Nature
It stretches across an area of 713 hectares with a protected zone of 869 hectares. It comprises the listed spatial, cultural-historical heritage of Palic, and its urban and physical constructions increase the value of this listed natural heritage. The fundament of the listed heritage is Lake Palic. Besides autochthonous natural values, there are preserved park areas with diversified dendroflora and decorative perennial and annual plants enriching the contents of the natural heritage. A three-level protection is provided by the decision of the Subotica Municipality. The most rigorous level I of protection prohibits any exploitation and covers 88.5 ha (12,41%). Level II foresees limited usage and covers 78,1 ha (10,95%). Level III is the controlled usage regime and it covers 546,4 ha (76,64%) of the total area of Palic Park of Nature.
Functional Units along Lake Palic
The Grand Park and the lakeside had been landscaped as an integral part of the tourist and bath complex in the mid 19th century, was regenerated in the early 20th century, yet it maintained its original form. The oldest buildings of the resort: the administration building of the Palic-Ludas Public Company, hotels Park and Jezero, the Water Tower and the Grand Terrace are located in the Park. The tennis club and its courts are in the northwest part of the Park. The Summer Stage neighbouring with the Tennis Club was built in 1950s. In the western part of the Park there is a nursery garden and its accompanying facilities. Along the lakeside is the Women’s Lido and buildings built at the end of the 19th century on the western part of the lakeside: Owl’s Fastness, the Fish Restaurant, villas Lujza and Vermes. Mala gostiona Restaurant and Hotel Prezident are in the eastern part.
The ZOO is in the western part of the Complex and was established in 1950. Along the southern side of the ZOO several residential buildings were built, some of them are the oldest buildings in Palic, yet through regeneration they have lost their original looks and identity.
The area between Lake Palic and Lake Omladina - Besides Hotel Prezident and the facility of the Meteorological Station, there are no buildings on the eastern lakeside. Most of this area has not been developed yet, and part of it is used as a parking lot (in front of the Men's Lido).
Men’s Lido – There are dilapidated facilities on this area (cabins), the thermal pool and a non-developed camping area along the motorway.
The Sports and Recreational Centre - is located south from the Men’s Lido and offers open-air sport fields for basketball, volleyball, football as well as accompanying facilities and dressing-rooms, indoor bowling arena and catering facilities (restaurants Brvnara and Fontana). There is also a hotel (Hotel Sport), which is out of function.
Resort Area - This is a settlement south from the Sports Centre with recently built houses the quality, architecture and visual solution of which is arguable.
Palic Resort Market Positioning
Lake Palic is a Pannonian bath destination and is an icon of key values in the field of active rest and leisure and health in this part of Europe.
Internationally, it is recognized as a bath and wellness destination for the whole year, with an expressed emphasis on contents such as holding meetings, incentive stays and events, and which is building its sports profile.
With its protected nature and cultural heritage, Palic offers unique services in the following key areas of experiences:
- Meetings, conferences, incentives and events
- Family gatherings
- Summer and winter sport/recreational activities,
- Culture, heritage, gastronomy
In its market positioning, Palic emphasises the following:
- Targeted towards the values of experiential positioning through careful building of the whole value chain (vocational specialisation)
- Creating emotional charge and reasons to return to Palic (loyalty to guests)
- Unique interaction of all elements and concepts through the model of a small lakeside riviera and creating a lakeside promenade (”lungo lago“);
- Separate approach to different areas of experiences (small universes in themselves).